In 1989, the Egide's launched their own start-up with the first meaningful cruelty-free cosmetic line in the US, Beauty Without Cruelty. In 1999, they created Avalon Organics, the first certified organic personal care line and successfully lobbied California to legislate organic standards for personal care products. Through the years their iconic brands including Avalon Organics, Alba Botanica, Alba Hawaiian, Sonoma Soap Company, Un-Petroleum Lip Care, and The San Francisco Soap Company have become household names for natural product enthusiasts.

Andalou Naturals, the first Non-GMO Project Verified beauty brand, is the ultimate culmination of their many years developing meaningful policy and healthy products partnered with their deep commitment to uplifting people and the planet.